2019 is a year of rapid change in every aspect. Certain anticipated events may also be canceled or postponed. unforeseen events It may happen suddenly. There are many new risks. Social gaps and growing inequality peace and unity to be reduced There will be more people left behind. and changes in the world will pressure Thailand. Therefore, CSR professionals will need to prepare for the top 10 trends this year.

1. Focus on Specific SDG: Leading companies will focus their CSR efforts to achieve the SDG Sustainable Development Goals only on those that are relevant to the company's core mission. and may see the cooperation of various companies and different sectors interested in the same SDG, more cooperation

2. State Enterprise CSR: After years of warm-up and large state enterprises Those listed on the stock exchange have made great progress in CSR. This year, we will see various state enterprises organize a big CSR parade because they will have CG/CSR scores as important KPIs this year.

3. CSR and Community: This year, CSR will return to focus more on the community where they are located because this year the business will grow. must rely on the sustainable growth of the surrounding communities as an important factor Until many people may translate CSR = Community Social Responsibility

4. Measuring Social Return on Investment SROI: What cannot be measured cannot be improved. This year, there must be more measurements of CSR performance, both output, outcome, and impact, in order to report to the directors and write in the SD Report.

5. Exploring Social Enterprise: Looks like this year, SE or Social Enterprise is going strong. Many companies will support SEs related to their business. Many may establish their own SE, which some companies may call CSE or Corporate Social Enterprise. And it's probably a year of confusing definitions between social enterprise community enterprise Social business, including start ups

6. CSR and Global Warming: This year the global warming crisis will increase. more popular Until there may be various crises such as garbage overflowing the world, so we will see companies There will be environmental campaign activities. Eliminating single-use plastic containers such as plastic bottles, plastic straws and plastic bags, and the word Circular Economy will be another popular word that will be hot this year.

7. The Power of Corporate Volunteer: This year, the volunteer spirit is on the rise. Professional organization of volunteers is essential. And we will see more companies volunteer clubs come out to serve the community. as well as being prepared for disasters that will occur throughout the year.

8. From CSR to Corporate Branding: The new generation, a new consumer group with high purchasing power. and will create a change in values This new generation does not adhere to the old branding, but will focus on CSR by looking at products and services that are friendly to the environment and the community. Therefore, companies will turn to brand building with CSR. Prepare for CSR communication when there is a crisis as well. to prevent the brand from being damaged

9. Base on SEP Sufficiency Economy Philosophy: In an era of disruption, rapid change, collapse, and new opportunities, CSR planning based on the sufficiency economy philosophy will be of paramount importance. It starts with being prepared for the risks. Immunization Modest and rational considerations Working CSR with understanding, access, and development will come back to be important in these volatile situations.

10. Creative & Innovative CSR: In this 4.0 era, you may not be able to do traditional CSR. Leading companies will focus on creativity. For new innovations in CSR, Design Thinking will be increasingly applied in CSR design and there will be competition with innovation. The Prime Minister Award on CSR will be judged primarily on the quality of innovation.

Seeing these 10 trends, are CSRs ready?